It should also share with them why they should contact your business and how the services you provide are better than your competitors. This means that more and more businesses use digital media kit templates.Ī well-designed digital promo kit should explain to a marketing company or PR rep what makes your business and blog different from similar businesses that they are receiving promo kits from. You should build the basic media kit template ahead of time and then personalize it for specific publications or parties as need be.Ĭonducting business online is the preferred method for new and established businesses. It is in your best interest to build a strong media kit so that you have this ‘go-to’ resource at the ready for all interested parties upon request, and so that you can easily pull together information for distribution purposes. The primary use of the media kit is to supply media professionals – magazines, trade publications, newspapers and media sources – with the information of interest to them, in the hope of getting exposure for your business or blog by being featured in various media outlets.Īnother popular use of the media kit template is to show prospective advertisers and sponsors or supporters who you are and what you do so that they can determine the worth of advertising with you or sponsoring your business or events. Let’s start with the basics – what is a media kit used for?Ī media kit is a collection of information about you and your business, and about aspects that you’d like highlighted to different individuals. Read on to view some amazing and simple to use media kit templates that can help boost your business and your blog!įollow my blog with Bloglovin Why Build a Small Business Media Kit? Top Technology Trends to Watch for in 2022.
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